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Appcast is a job advertising exchange for employers to promote their open positions on a 'pay-per-applicant' basis. Pay for applicants, not clicks.
Appcast is a first-of-its-kind job advertising platform that enables employers to promote their open positions across thousands of job and consumer sites on a 'pay-per-applicant' basis. With a robust network of job and consumer sites to which applicant openings are posted, Appcast allows talent acquisition leaders to focus their recruitment advertising budgets more efficiently by charging only when a job application is completed on a employer’s corporate career site. Appcast has launched simultaneously in the US, Canada, and the UK. Appcast brings advanced programmatic online ad buying to the HCM market. Above and beyond the pay-per-applicant pricing model, Appcast.io’s ‘rules-based buying’ engine, ensures budget dollars are focused exclusively on hard-to-fill or critical vacancies that need applications. In addition, employers have the ability to set ad budgets by month or day, job, job function, and business unit. Launched in January 2014 out of StartDate Labs, Appcast already counts major employers in retail, healthcare, technology, manufacturing, hospitality, and packaged goods as clients.