True Religion which is headquartered in California, was founded in 2002 by Jeffrey Lubell with the intention of redefining premium denim through an emphasis on fit, quality and style. Over a decade later, while the brand has evolved within the marketplace, it remains committed to achieving excellence in authentic American-made, superior-fitting denim with a trendsetting appeal for today’s consumer. A pioneer in the premium denim market, True Religion has become synonymous with modern and distinctive product designs that stand for exceptional fit and styling details. The development of the brand’s products from concept through manufacturing is engineered to be not only fashionable but durable as well. As a result, True Religion has succeeded in becoming an innovator in exceptional lifestyle branding and a global leader in premium denim and casual sportswear across divisions for men, women and children.