Fuels Value Chain Digital Transformation Advisor and Product...

ExxonMobil Egypt, TX 2019-07-03

The Digital Transformation Advisor & Product Owner will be an influential partner to various teams, through the ability to make Marketing’s ambitions a reality by developing and delivering a digital marketing strategy that will drive transformation of Marketing and deliver world-class Digital capabilities. This advisor will provide thought leadership and collaborate with Marketing colleagues to advance how marketing activities are delivered in a connected, mobile world. This role will deliver recommendations and drive enhancements to achieve aggressive revenue goals and meet key performance indicator targets. The Digital Transformation Advisor & Product Owner will be at ease working in an agile environment to deliver results, while also pushing colleagues to consider and plan for the next generation of Marketing. The role requires a passion for customer data, a drive to deliver results, a commitment to action-oriented analysis and a keen focus on the customer – both external and internal. He or she will thrive in a fast-paced, reciprocal environment, working across various Marketing teams, IT, Legal, and Finance. The successful candidate will have a track record of implementing change in other companies.

Job Role Responsibilities:

  • Lead development of a digital marketing strategy that supports business objectives; leverage past business and marketing experience to influence prioritization of activities and capability-development to unlock value for business
    Provide thought leadership on marketplace trends and standard methodologies to guide technology-fueled evolution of Marketing across multiple customer touchpoints and channels; Technology expertise and skills should create a pull from Marketing colleagues for advice and action.
  • Learn about existing Marketing’s initiatives and provide proactive and engaged leadership on key projects designed to increase revenue, reduce expenses, enhance business efficiency, and improve customer experience
    Collaborate with others in Digital Transformation, Fuels Marketing and/or other groups to define objectives and develop strategic technology approaches to solving business challenges.
  • Drive development and deployment of technical capabilities and data ownership to advance Marketing capabilities, including Search, mobile app marketing and omni-channel, CRM,1:1 communications
    Deliver recommendations and serve as a subject matter expert on technology and tools to enhance and evolve Marketing efforts.
  • Partner with Fuels Marketing and Data, Analytics and Systems (DAS) and/or agencies to identify and operationalize customer data, predictive models and campaign results for assigned campaigns.
  • Partner with Loyalty, Payments, Marketing Communications and Digital Services teams to evolve practices and tools to improve speed to market, effectiveness and efficiency of digital marketing activities.
  • Lead testing & learning agenda geared toward answering key questions that will guide the Marketing’s Digital roadmap; partner with cross-functional marketing teams to champion the continuous evolution of capabilities.
  • Build and drive transformation of internal processes & tools to support the objective of marketing efficiency and optimization.
  • Stay abreast of emerging behaviors, technologies and companies that may impact the organization and deliver point of view to business to help prioritize or reprioritize activities.
Job Requirements:

  • Bachelor’s degree in Marketing, Business, or equivalent degree/work experience
  • Prefer a minimum of 10 years demonstrated relevant work experience supporting technological advancement of Digital Marketing, including CRM and Search (e.g. Adwords); social (Facebook ads) mobile marketing, email marketing, and programmatic media
  • Track record of successfully developing digital customer journey mapping and implementing data-specific strategies to support, evolve and improve multi-channel programs for a global or national brand
  • Deep understanding of digital marketing ecosystem and evolving tools and platforms used across various tactics (e.g., CRM, Search, email, loyalty, ecommerce, loyalty, SMS, apps, etc.)
  • Experience managing projects across a wide variety of functions (e.g., Technology, Product Marketing, Operations, Legal, Field Teams); marketing automation; digital asset management; ecommerce; mobile apps (payment, etc)
  • Worked with customer data, measurement frameworks, predictive analytics to optimize CRM programs and CDP (setup and operation) Collaboration with & identification of data service providers, including omni-channel personalization
  • Digital Campaign management (real-time)B2C and B2B marketing experience
  • Knowledge of data privacy regulations
  • Competes to win and is results-driven; proven ability to manage short deadlines and creatively problem-solve
  • Willingness to travel domestically and internationally roughly 10% of time
Preferred Knowledge/Skills/Abilities:

  • Team player with positive attitude, strong technology background and passion for Digital Marketing
  • Strong leadership skills, coupled with excellent social and relationship management skills
  • Proven ability to adapt and manage multiple priorities and stakeholders as well as uncertainty in less structured environments
  • Demonstrated ability to effectively manage third parties and vendors
  • Demonstrated ability to manage and develop talent
  • Strong communication and collaboration skills including ability to influence and align diverse stakeholders across multiple geographies and business units
  • Excellent business acumen and commercial aptitude
  • Customer and innovation focus
  • Technology experience: Pardot, Salesforce, Google Search Console, Google AdWords, BrandWatch, Campaign management / Marketing automation, Loyalty platforms, DSPs, DMPs, Digital marketing platforms
Expected Level of Proficiency

Review the level of proficiency needed in this Job Role for both Functional Skills and Behavioral Skills.

Proficiency Levels

Alternate Location:

ExxonMobil is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

Nearest Major Market: Houston
Job Segment: Developer, Relationship Manager, CRM, Technology, Customer Service

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