Product Marketing Manager
Google San Francisco, CA 2018-12-22Qualifications
Minimum qualifications:
- BA/BS degree or equivalent practical experience.
- 4 years of industry experience in marketing.
- Experience in market research, messaging, positioning, branding, creative development and campaign execution.
Preferred qualifications:
- MBA degree.
- Experience planning and rolling out large-scale/global marketing campaigns, and the ability to identify and implement scalable process improvements using a data-driven approach.
- Experience developing and executing marketing strategy successfully while collaborating cross-functionally and building consensus, with effective project management expertise.
- Demonstrated problem-solving and analytical capabilities, with the ability to develop creative/non-traditional solutions for challenging, undefined problems.
- Passion for working with technology products and solving consumer needs.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a loyal consumer base. This means you work with a cross-functional team across sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
By applying to this Product Marketing Manager role at Google, you will be considered for both B2B and B2C marketing opportunities across our marketing organization. Roles are available in, but not limited to, the following groups and product areas: Ads, Brand and Reputation, Acquisition, Go-to-Market, Growth, Partnerships, Google Play, Hardware, Small and Medium Business, Search, Social, Waze and YouTube.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Work across several aspects of marketing – from branding and positioning to targeted outreach and strategy, Go-to-Market strategy, campaigns, advocacy, events and communication.
- Create and execute innovative strategies and marketing plans that drive awareness, engagement and product adoption.
- Partner with cross-functional stakeholders including product, user experience, design, analytics, creative and leadership, to drive product roadmaps, strategy and execution.
- Develop actionable, data-driven insights to inform product and marketing strategy.
- Leverage marketing insights to better understand our customers and represent the voice of the user.
Location
At Google, we don’t just accept difference—we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products and our community. Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by emailing candidateaccommodations@google.com.
To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees or any other organization location. Google is not responsible for any fees related to unsolicited resumes.
