Senior Advertising Account Manager

H-E-B San Antonio, TX 2017-08-08

Job Summary: Create effective advertising and promotions that give the greatest sales increase for the lowest cost

Essential Functions / Process Responsibilities include the following; other duties may be assigned as necessary
- Coordinates all aspects of advertising projects, for a large business unit or complex project
- Works with Merchandising and other internal departments to understand and interpret Marketing or Promotional needs and translate them into an Advertising plan
- Ensures message portrayed by Advertising vehicle is accurate and consistent with H-E-B branding and culture, and is done in most cost-effective means
- Manages project development for various advertising projects including but not limited to direct mail programs, promotional literature, promotional aids, and TV and radio commercials
- Coordinates the completion of projects from initial concept to final product within the established budget constraints
- Assists in the preparation of the sales/marketing planning and coordinates projects with the art department
- Assists in estimating production costs or overseeing work done by outside vendors
- Establishes and updates production schedules and coordinates the preparation and completion of local and/or national market advertisements, promotional materials, brochures, flyers and other special projects
- Acts as liaison between company individuals and outside vendors to ensure timely flow of all projects
- Evaluates production processes in order to minimize costs
- Objectively reviews all advertisements to ensure accuracy, layout/design, copy, printing, etc.

Education and Experience preferred
- Bachelor's Degree Business, Marketing or related field
- 5-7 yrs experience with 2-5 yrs Account Management experience
- Intermediate PC skills including Microsoft Office Suite - Word, Excel, PowerPoint, Outlook, etc.

Key Competencies preferred
- Attention to detail
- Negotiation skills
- Ability to multitask and meet deadlines
- Good verbal and written communication skills
Physical and Other Requirements
- Function in a fast-paced, retail, office environment
- Travel by car or airplane with overnight stays
- Lift 20 lbs or more on an occasional basis
- Work extended hours
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