Product Marketing Manager, Google Play Games

Google San Francisco Bay Area, CA 2019-05-22
Note: By applying to this position your application is automatically submitted to the following locations: Mountain View, CA, USA; San Francisco, CA, USA

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 4 years of relevant marketing experience.

Preferred qualifications:

  • Experience working with internal and external partners to scale marketing programs.
  • Interest or experience in the video/mobile game industry.
  • Strong project management skills with ability to manage simultaneous complex projects across multiple stakeholders, including business development, merchandising, brand marketing, developer marketing, and more.
  • Excellent communication and interpersonal skills with experience managing executive and cross-functional communications.
  • Strategic thinker with ability to balance attention to detail and prioritize goals.

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

Google Play is the largest mobile app and digital content store in the world, providing Android users with the latest apps, games, music, movies, TV shows, books, and news publications. As part of the Google Play Games consumer marketing team, you’ll be responsible for the end-to-end strategy and execution for our go-to-marketing support plans for top mobile games. In this role, you’ll be driving various projects and initiatives in partnership with top game developers, such as co-marketing partnerships, esports sponsorships, an influencer program for gaming, and more. Strong partnership with internal cross-functional teams is critical in this role. You’ll be working with business development, merchandising, developer marketing, brand and social marketing, and more teams closely to bring campaign initiatives to life.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

  • Develop the Google Play’s co-marketing strategy with game developers to support the launch of top mobile game titles.
  • Partner with cross-functional marketing teams, such as brand, social, or media lab to determine GTM strategy and execution of the campaign.
  • Collaborate with international marketing teams in APAC and EMEA for global campaign alignment and execution.
  • Develop new and manage existing partnerships with game developers, influencers, and organizations in the gaming space.
  • Be an expert of consumer insights for mobile gamers, utilize research and data to inform marketing and communication strategy.
At Google, we don’t just accept difference—we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products and our community. Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing this form.
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