Student Brand Manager - St. Norbert College

Areas that play to your strengths

(all the responsibilities we'll trust you with)

• CAMPUS MISSION

  
  
  
  

  Identify key groups we must win on campus

  Build a campus plan that ensures an impact (aligned by local market needs) on the total undergraduate and graduate audience throughout semester in accordance with the SBM KPIs, engaging new users and diverse groups on campus via the following tactics:

  Driving trial on a daily basis via one on one seeding and coordination of Wings Team

  Building image via Red Bull owned events, hacks, screenings, sharing RB properties via social media

  Integrate our product and brand with Big Moments, unique to campus experiences and select third party events

  Drive visibility and availability of the product by placing POS and passing on sales opportunities to the CCS/DPM

  Develop relationships with campus opinion leaders to build brand loyalty among a variety of groups on campus

  Build relations with and secure coverage of RB properties via the campus media

  Adhere to event/activity/training guidelines to ensure quality execution in aspects of the role

  
  
  
  

• PRODUCT AND BRAND EXPERT

  
  
  
  

  Act as a Red Bull ambassador at all times: always professional and courteous to consumers/campus contacts/authorities

  Become a credible product and brand expert: know the product ingredients and brand values

  Identify relevant image and usage occasions: incorporate brand and product knowledge into an ambitious campus plan

  Develop and maintain a working knowledge of Red Bull properties and athletes

  Maintain knowledge of global, national and regional events and initiatives

  Build brand awareness via social network sharing of relevant Red Bull content

  
  
  
  

• SALES SUPPORT

  
  
  
  

  Assist local sales team to ensure perfect distribution and visibility on and around campus

  Visit local accounts to check stock and point of sale displays

  Identify distribution opportunities on and around campus

  Routinely work with distributors to open new accounts and support sales drives

  Occasionally participate in meetings with local sales team to align marketing and sales strategies

  
  
  
  

• MANAGEMENT AND ADMINISTRATION

  
  
  
  

  Ensure a constant flow of new ideas on Red Bull's online collegiate portal (RBU)

  Submit activity through pictures and reports via RBU

  Report school beverage contracts and top sales opportunities on and around campus

  Aid in recruitment and training of potential SBMs

  Be able to identify future Wings Team members and exchange contact information for CCS

  Identify future sampling opportunities and share relevant information with CCS and Wings Team Captains

• Full time college student

• Fluent in English, additional language skills an advantage