Brand Manager

Skin PS Brands South Pasadena, CA 2019-01-10

Job Description

Calling all Popaholics! Dr. Pimple Popper is looking for a full-time Brand Manager to join our team! This role will be responsible for developing and executing key brand initiatives that bring value, excitement, and entertainment to our audience around the world.

Responsibilities:

  • Responsible for maintaining brand perception and increasing brand recognition for the Dr. Pimple Popper brand around the world
  • Driving revenues through video monetization, video licensing and merchandise sales
  • Managing all digital properties and working with the social media team to drive audience growth across websites and social media accounts
  • Working directly with Dr. Pimple Popper to create new content, develop partnerships, facilitate collaborations, and coordinate branding opportunities and events
  • Identify and execute on new growth opportunities

Requirements:

  • Expert and avid user of social media, including Instagram, Facebook, Twitter, Snapchat, Reddit
  • Experience in an entrepreneurial setting, able to work independently, take initiative and work well cross-functionally with marketing, creative and operations
  • Proficiency with Adobe Creative Suite, especially, Photoshop, Illustrator, InDesign, and Premiere
  • Experience with digital marketing mechanisms, including SEO, SEM, and paid media a plus

About Dr. Pimple Popper

Dr. Pimple Popper is a digital media brand developed by world-renowned, board-certified dermatologist Dr. Sandra Lee. She has set out to promote the practice of dermatology and to educate and advise the masses on proper skin care and dermatological procedures. As of January 2019, the Dr. Pimple Popper and The Pretty Pimple channels have amassed ~5 million subscribers and over 3 billion views. Digital reach for the Dr. Pimple Popper brands exceeds 10 million, including the @drpimplepopper Instagram account, which has over 3 million followers. Dr. Lee's astounding success on social media has also lead to a book deal with Harper Collins — “Put Your Best Face Forward” was published in December 2018 — as well as a breakout series on TLC. The show, titled “Dr. Pimple Popper”, was the number one rated freshman series on the TLC network and is currently in its second season.

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