Brand Manager

Stanton Optical Eldon, TX 2019-01-10


With the support of the Corporate Office and the Regional Managers, Brand Managers leverage the Stanton Optical and My Eyelab brands and “Sales Process” to grow sales, increase profitability and maintain high quality and customer service standards at their location. The Brand Manager will create a selling environment focused on customer service and achieving business results.

Brand Managers are responsible for driving the overall controllable contributions of their location. Brand Managers are selling leaders and are required to meet/beat personal and store sales goals. The Brand Manager is expected to meet/beat productivity numbers while maintaining a high level of customer service. Brand Managers are also responsible for identifying, training and developing the future leaders of Stanton Optical, My Eyelab and all related entities.

The purpose of the position is to provide excellent customer service and assistance to patients/customers. Colleagues in this classification perform sales and customer service work. They are responsible for greeting patients, assisting patients with purchase of eyewear, providing patients with promotional information, and answering customer inquiries. The BM performs related work as directed and will be required to meet the productivity numbers outlined.

The BM will create an outstanding customer experience for the patient while using proper dispensing techniques. Dispensing process will include determination of the power ranges and specific lens measurements by frame; measure, fit, and adapt lenses and frames for client according to written optical prescription or specification. The Brand Manager oversees eyewear quality from the in-store and/or Corporate Lab. Quality Control responsibilities include: identification and resolution of recurring errors and the development of systems and solutions to eliminate errors.

Brand Managers lead by example on the sales floor and prevent walkouts/missed opportunities with the sales staff. By identifying and resolving any customer dissatisfaction as well as providing technical and sales training to the staff, the Brand Manager is charged with strengthening the Stanton Optical and My Eyelab brands, by ensuring “Everyone Buys, Everyone Leaves Happy”. Over 50% of the Brand Manager’s time is spent managing the operations of the store, training and coaching associates, in addition to directing the work of the Sales, Doctor’s Office and Lab Staff.

Company Standards:

Stanton Optical, My EyeLab and all related entities (the "Company"), a leading optical retailer, provides dedicated customer service and quality eyewear at affordable prices to our patients and customers. Stanton Optical, My EyeLab and all related entities are some of the nation's most desirable optical brands. Our corporate culture encourages success, offers a fast paced and fun environment and tremendous advancement opportunities. The Brand Manager is expected to adhere to and exemplify all company profiles including:

: Easy Eyecare
Mission: Fast, Friendly and Affordable
Values: Honest Service, Fair Commerce, Your friend in the eyecare business
Mantra: Everyone Buys, Everyone Leaves Happy


This candidate will possess all of the following Expectations:

Duties & Responsibilities

The list of essential functions, as outlined herein, is intended to be representative of the tasks performed within this classification. It is not necessarily descriptive of any one position in the class. The omission of an essential function does not preclude management from assigning duties not listed herein if such functions are a logical assignment to the position.
  • Lead talent acquisition; recruit (Direct Recruiting), partnership with Recruiting Department, interview, hire and promote outstanding associates.
  • Ensure proper scheduling of doctors and OD Calendar completed within compliance, while creating a strong partnership with professional services.
  • Effectively schedule retail associates for the needs of the business.
  • Ensure proper lab production so that “Now Service” and “Ready When Promised” are achieved.
  • Train and develop sales associates while utilizing the Stanton Optical Sales Process enforcing compliance with Company standards and execution of Stanton Optical and My Eyelab training programs and role playing.
  • Develop and strengthen associates via weekly Goal Setting & Review (GS&R) meetings.
  • Compliance of scheduled training for all associates, including self.
  • Discipline and/or terminate associates when necessary.
  • Ensure all communication from the retail Support Center is effectively communicated to all associates within your location (SAP, WAR, etc.).
  • Communicates effectively with Support Center to coordinate any facility and maintenance issues.
  • Provide quality product merchandising by complying with inventory count schedules, maintaining and organizing back stock, and requesting necessary product for business needs to maximize sales.
  • Analyze daily/weekly/monthly/quarterly reports to ensure all staff members are achieving desired goals.
  • Delegates tasks to accomplish objectives through others.
  • Works cross functionally with Regional Managers, Facilities Management and Operations to drive brand objectives and strategies, accomplished via the PAR (Performance Accelerator Review form).
  • Requires self and associates to adhere to the Company Mission Statement, Code of Excellence, and Company Mantra.


  • Ability to interact successfully with both internal and external customers at all levels.
  • Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, etc.
  • Ability to multi-task, prioritize and be flexible with changing business needs in a team environment.
Minimum Requirements:
  • High school diploma or equivalent required; supplemented by six (6) months experience optical sales or equivalent; or an equivalent combination of education, training, and experience.
  • To perform this job successfully, an individual should have knowledge of MS Word, Google Docs, etc.
  • Must display superior verbal and written skills.
  • Interpersonal skills necessary to deal effectively with a diverse group.
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