Paid Search Account Manager - LifeLock + Norton

Symantec Santan, AZ 2019-07-11

About Us:

Symantec Corporation (NASDAQ: SYMC), a global leader in cybersecurity, operates one of the world’s largest cyber intelligence networks allowing organizations, governments, and people to secure their most important data wherever it lives. Enterprises across the world rely on Symantec for integrated cyber defense against sophisticated attacks across endpoints, infrastructure, and cloud. More than 50 million people and families rely on Symantec’s Norton and LifeLock Digital Safety Platform to help protect their personal information, devices, home networks, and identities at home and across their devices.

About the Role:

The SEM Account Manager will manage a portfolio of campaigns and develop SEM optimization plans to drive revenue efficiently for the Consumer Business Unit in the Americas region, in collaboration with senior management and cross-functional teams, including analytics, creative, product marketing, optimization, legal, finance, and other marketing channels.

This role requires the ability to deliver on SEM strategies and tactics, own a number and plan, and manage day to day SEM account management (keyword management, account structure, ad copy, landing page, and bid optimization). Experience in managing SEM in-house is a strong requirement for this role.

Responsibilities:

  • Act as a strong account manager of the Americas SEM assigned portfolio. Ensure revenue, CPA, Conversion Rates, ROAS, and other business KPIs are met. Day to day campaign bid management and execution tactics across multiple search engines (e.g. Google, Bing, etc.) to exceed acquisition goals and maximize return on ad spend.
  • Develop SEM strategies and roadmaps to drive volume, efficient CPAs and ROAS’, and profit margins in accordance with company targets.
  • Monitor, review, and report on Americas SEM activities and results to Team Lead. Manage and effectively pace large budgets; understand the importance of financial metrics.
  • Drive the execution, best practice implementations, and optimization of SEM programs, including keyword expansion, account structure, ad copy, landing pages, and keyword bid management for the assigned portfolio.
  • Serve as a subject matter/domain area expert on multiple projects.
  • Stay abreast of and share changes in search engine signals, market share, competitive landscape, and new advances in search engine marketing
  • With Team Lead and Marketing Analytics, drive forecasting and budgeting for the assigned portfolio.
  • Collaborate with cross-functional teams including other marketing channels, analytics, product marketing, legal and the eCommerce platform teams
  • Manage relationships with SEM related vendors, providing vendors ongoing direction based on the goals of portfolio.

Qualifications:

  • Bachelor's Degree with a marketing or quantitative background.
  • 1+ years of experience of account management & optimization of large-scale paid search programs, preferably for well-established e-Commerce sites and subscription models.
  • Takes initiative to get projects completed, including the ability to collaborate with cross-functional teams.
  • Nimble to change with a positive attitude.
  • Data driven, performance marketing, and sales mindset, with the drive to deliver on quarterly revenue and CPA targets.
  • SEM copy writing skills.
  • Analytical provlem solver with experience with Adobe Analytics and Google Analytics.
  • Proficiency in Excel including pivot tables and vlookups.
  • Bonus points: AdWords certified.
  • Bonus points: Experience with bid management platforms such as SA360, Marin, etc.
  • Bonus points: Experience with subscription models.

Symantec is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive and accessible environment for all employees. All employment decisions are based on merit, experience, and business needs, without regard to race, color, national origin, age, religion, sex, pregnancy (including childbirth or related medical conditions), genetic information, disability (physical or mental), medical condition, marital status, sexual orientation, gender identity or gender expression, military or veteran status, or any other consideration made unlawful by federal, state, or local law. Symantec strictly prohibits unlawful discrimination based on such protected characteristics and seeks to recruit the most talented candidates from diverse cultures and backgrounds.

We also consider for employment qualified individuals with arrest and conviction records. In addition, Symantec will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Learn more about pay transparency.

EEO is the law. Applicants and employees of Symantec Corporation are protected under Federal law from discrimination. See the EEO poster and supplement .


Symantec Corporation (NASDAQ: SYMC), a global leader in cyber security, operates one of the world’s largest cyber intelligence networks allowing organizations, governments, and people to secure their most important data wherever it lives. Enterprises across the world rely on Symantec for integrated cyber defense against sophisticated attacks across endpoints, infrastructure, and cloud. More than 50 million people and families rely on Symantec’s Norton and LifeLock Digital Safety Platform to help protect their personal information, devices, home networks, and identities at home and across their devices.

Relentlessly protect the world’s information. Make a difference at Symantec. Across the globe, we are an ‘essential’ partner to both consumers and businesses of all sizes. We combine our talents, our brains, and our creative energy to reinforce our place as a world-class technical community.

Our most critical asset at Symantec is the talent we hire - you! We look for people who have a desire to excel and reflect our values: Innovation, Action, Customer-Driven, and Trust. We recognize that every opening in our company is a chance to increase Symantec's competitive advantage, and we are willing to invest in you in order to win.

Symantec is committed to requests for reasonable accommodations to assist you in applying for positions at Symantec including resume submissions. If you need to request an accommodation, please reach out by email to Talent Acquisition or contact HR Service Exchange .

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