Staff VP Regional & State Public Relations-127185

Anthem Inc. Richmond, VA 2017-05-23
Description

Responsible for serving as the corporate interface/strategic advisor for all regional and state public relations initiatives and will focus on increasing communication between corporate, regional and state functions, leading the development of strategic programs that achieve shared goals, instilling and sharing best practices, and increasing quality and consistency of deliverables at all levels of the Corporate Communications organization.

Primaries duties may include, but are not limited to:

  • Develop a comprehensive strategic plan that aligns corporate, regional and state priorities.

  • Take a leadership role in development of regional and state public relations programs.

  • Oversee day to day regional and state local activities.

  • Ensures that activities are aligned with local and corporate priorities and messaging. Identify and model best practices.

  • Lead initiatives for collaboration and sharing across the regional and state functions.

  • Create measurement program and oversee production of monthly reports to demonstrate ROI.

Requirements

Hires, trains, coaches, counsels, and evaluates performance of direct reports. Requires a BA/BS in journalism, communications, business or other related field; 10 years or more working in healthcare public relations in either corporate and/or agency environments; MS/MBA preferred. Healthcare experience strongly preferred. 
EOE.M/F/Disability/Veteran