Content Marketing Specialist

Vistaprint Waltham, MA 2019-06-26

If you’re passionate about the value content marketing and social media can bring to an organization, then this is the role for you! Vistaprint is looking for a highly creative content and social media marketer that will take ownership of content publication and support the social team to drive brand credibility and product consideration. 

 

The role: 

  • Publish all content to the Ideas and Advice content hub
  • Support the Sr. Content Specialists in content creation and amplification across all channels to our Ideas and Advice content hub
  • Build a robust customer database to leverage in storytelling efforts
  • Own the organic social strategy across key social platforms
  • Execute experiential campaigns and activations that drive share of voice for the brand and generate community involvement.
  • Work with partners across the business to ensure content and social activities gain maximum exposure 
  • Support the development and execution of content with the partnership marketing team
  • Manage the content marketing calendar in partnership with broader marketing team to ensure regular content is spotlighted throughout the year and amplified across social and other core platforms
  • Drive industry best practices to implement new content marketing programs and episodic series
  • Report on all key metrics and present to extended team.
  • Drive innovation and act as an advocate across the business for the value of content and social media programs

 

Requirements: 

  • Bachelor’s degree required; preferred majors:  Business, Marketing, Journalism
  • 1-3 years of content marketing and social media marketing
  • Strong skills in building strategies and measuring results
  • Strong presentation skills
  • Proficient in Excel and Power Point
  • Team-oriented mindset with a roll-up-your-sleeves attitude to get things done
  • Preference for a fast-paced, constantly changing work environment
  • Ability to work effectively in global virtual teams
  • Demonstrated ability to prioritize and manage multiple projects 

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